Boring Sites vs Interactive Sites

No questions about what is going on in 2011. The web is moving at a fast rate. Changes and new ideas everywhere. I happen to provide consulting services on web media and integrated marketing strategies for builders and promoters in the greater Montreal area. Very often I see companies designing static web sites to showcase their projects. Text, pictures, more pictures and even more pictures. Very few call to action. A totally uninteresting users experience. I could just imagine how boring it could be for someone looking for a new home and land on some static and uninteresting builder site that looks like it was created by some obscure developer working in the dark ages of ergonomic, design and usability. Yes I know, the customer is always right and the look and feel of a web site is a very subjective matter; but let me tell you that a practical, quick and pleasant experience is what users will remember. New home seekers want to find the right property with only a few clicks. So why put a lot of emphasis on boring text and dozens of pictures when it is a fact that customers will spend their time on a builders web site visiting plans and what unit is available to them? They want to achieve this with a few clicks! Fast, pertinent and easy to understand. That’s it!

Sometimes a bright star comes along! The folks at 3D Visionic Interactive communication agency www.3dvisionic.com worked their butts off to launch a fabulous tool that allows users to find the right property within the reach of a few clicks. Now that is what I call thinking about the user!

The application is connected with any builders web site, thus moving away from a static visit into an interactive one! Check out this link of a Montreal builder that happened to integrate the F1nd application: http://f1nd.ca/espacesmitchell/ca/qc/condominium/ville-saint-laurent/condo-a-vendre-a-ville-st-laurent/fr/x1x1x1x1x/1/

 In my book this is where web interactivity in the home building arena is going.

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23
Mar 2011
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