What are Advergames?

Over the past few years, more and more companies have been introducing their products and services through games played on the web. This technique is called advergames. It enables reinforcing brand name, joining hundreds of thousands of captive users, interacting with consumers, avoids zapping and defines the products through a simple cycle : associating it, illustrating it and demonstrating it.

Here is an Advergames exemple. It is about an automatic lawn mower called Ambrogio the Robot: http://zucchetti.esimple.it/ Cool. Simple and Fun!

According to research, close to 40% of all internet users are now playing on line!

Advergames are intended to capture, through simple, though appealing games, the attention of users who become brand aware in a non-invasive and enjoyable way. The users decides if he or she wants to play!

Advergames reaches out to teensters (35%) and users aged between 18 and 35 years old on average. If your company intends to maximize the placement of a specific or line of products with an advergame, here are a few tips: do not be afraid, be daring and original, laugh at yourself, do not underestimate your audience!

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Jan 2011