Augmented Reality

From Wikipedia:

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.

Check this out this post by Mashable on his Blog for some real exemple of AR: http://mashable.com/2009/12/26/augmented-reality-marketing/

Virtual worlds, interaction between users, interaction between shoppers and supplliers will be key to the next web experience. Will Santa be Reality or just Augmented Reality?

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21
Dec 2010
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POSTED IN Augmented Reality
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