Is web 3D the next Web 3.0?

The web has undergone continual evolution parallel to the advancements in technology: from the experiments on hypertext links dating back to the early 1990s, to flash websites integrating sound effects and animations at the onset of the new Millennium, up to the latest developments, which include video and social networks.

Today innovative companies like www.esimple.it bring to the web a whole new dimension through the fascinating and versatile world of 3D. One would say: 3D????? Nothing new! 3D modeling is a wide spread technique in design and rendering images. The real novelty is the 3D experience applied to the web. 3D has been mainly developed in the video games and cinematography world. Today, web 3D business applications are being developed in an innovative marketing context. Web 3D applications bring to life an intensive emotional experience otherwise unimaginable with traditional tools.

Many experts consider today web 3D as the next web 3.0. Users will be able to walk through structures and interact with other users (see a very simple example of a virtual walk through at www.geusatoprimamano.com) with virtual avatars. We will see virtual malls, virtual shows, cities, buildings and entire structures created with real life quality rendering of images. Add to that the 3D component and the first companies adopting theses web based platforms will gain on the WOW effect of users experience, thus attracting awareness, brand recognition and media attention!

I predict that the web 3D will be the next wave replacing the current static web world mainly composed of images, videos and text. What do you think?

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08
Dec 2010
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