Augmented Reality

From Wikipedia:

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.

Check this out this post by Mashable on his Blog for some real exemple of AR: http://mashable.com/2009/12/26/augmented-reality-marketing/

Virtual worlds, interaction between users, interaction between shoppers and supplliers will be key to the next web experience. Will Santa be Reality or just Augmented Reality?

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21
Dec 2010
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Chaque entreprise a besoin d’un laboratoire d’innovation

Marketing mesurable, marketing d’innovation, investir dans le marketing, appelez ça comme vous voulez, il reste que plus on parle aux « gens de marketing » et plus on se rend compte que la bonne vieille formule 20/80 fonctionne à merveille. On s’investit à 80% dans ce qu’on fait de mieux et on innove avec le 20% qui reste.

Le marketing d’innovation adhère parfaitement à cette thèse, en effet, toutes les nouvelles idées générées par le 20% d’innovation seront incluses dans le 80% et celles qui n’ont pas fonctionné, on y vit avec! Ce qui est primordial c’est de s’assurer que les résultats (positifs ou négatifs) soient mesurables. Pour survivre, nous devons tous essayer des nouvelles idées afin d’atteindre notre auditoire, notre marché.

Au lieu d’essayer de vendre sur une base aléatoire, de se battre pour des budgets de plus en plus restreints, nous devons continuer sur le boulevard de l’innovation, car c’est inspirant, c’est rafraîchissant et ça nous amène à écrire comme ça…

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12
Dec 2010
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Is web 3D the next Web 3.0?

The web has undergone continual evolution parallel to the advancements in technology: from the experiments on hypertext links dating back to the early 1990s, to flash websites integrating sound effects and animations at the onset of the new Millennium, up to the latest developments, which include video and social networks.

Today innovative companies like www.esimple.it bring to the web a whole new dimension through the fascinating and versatile world of 3D. One would say: 3D????? Nothing new! 3D modeling is a wide spread technique in design and rendering images. The real novelty is the 3D experience applied to the web. 3D has been mainly developed in the video games and cinematography world. Today, web 3D business applications are being developed in an innovative marketing context. Web 3D applications bring to life an intensive emotional experience otherwise unimaginable with traditional tools.

Many experts consider today web 3D as the next web 3.0. Users will be able to walk through structures and interact with other users (see a very simple example of a virtual walk through at www.geusatoprimamano.com) with virtual avatars. We will see virtual malls, virtual shows, cities, buildings and entire structures created with real life quality rendering of images. Add to that the 3D component and the first companies adopting theses web based platforms will gain on the WOW effect of users experience, thus attracting awareness, brand recognition and media attention!

I predict that the web 3D will be the next wave replacing the current static web world mainly composed of images, videos and text. What do you think?

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08
Dec 2010
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