Boring Sites vs Interactive Sites

No questions about what is going on in 2011. The web is moving at a fast rate. Changes and new ideas everywhere. I happen to provide consulting services on web media and integrated marketing strategies for builders and promoters in the greater Montreal area. Very often I see companies designing static web sites to showcase their projects. Text, pictures, more pictures and even more pictures. Very few call to action. A totally uninteresting users experience. I could just imagine how boring it could be for someone looking for a new home and land on some static and uninteresting builder site that looks like it was created by some obscure developer working in the dark ages of ergonomic, design and usability. Yes I know, the customer is always right and the look and feel of a web site is a very subjective matter; but let me tell you that a practical, quick and pleasant experience is what users will remember. New home seekers want to find the right property with only a few clicks. So why put a lot of emphasis on boring text and dozens of pictures when it is a fact that customers will spend their time on a builders web site visiting plans and what unit is available to them? They want to achieve this with a few clicks! Fast, pertinent and easy to understand. That’s it!

Sometimes a bright star comes along! The folks at 3D Visionic Interactive communication agency www.3dvisionic.com worked their butts off to launch a fabulous tool that allows users to find the right property within the reach of a few clicks. Now that is what I call thinking about the user!

The application is connected with any builders web site, thus moving away from a static visit into an interactive one! Check out this link of a Montreal builder that happened to integrate the F1nd application: http://f1nd.ca/espacesmitchell/ca/qc/condominium/ville-saint-laurent/condo-a-vendre-a-ville-st-laurent/fr/x1x1x1x1x/1/

 In my book this is where web interactivity in the home building arena is going.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
23
Mar 2011
POSTED BY
POSTED IN web
DISCUSSION 0 Comments
TAGS

What are Advergames?

Over the past few years, more and more companies have been introducing their products and services through games played on the web. This technique is called advergames. It enables reinforcing brand name, joining hundreds of thousands of captive users, interacting with consumers, avoids zapping and defines the products through a simple cycle : associating it, illustrating it and demonstrating it.

Here is an Advergames exemple. It is about an automatic lawn mower called Ambrogio the Robot: http://zucchetti.esimple.it/ Cool. Simple and Fun!

According to research, close to 40% of all internet users are now playing on line!

Advergames are intended to capture, through simple, though appealing games, the attention of users who become brand aware in a non-invasive and enjoyable way. The users decides if he or she wants to play!

Advergames reaches out to teensters (35%) and users aged between 18 and 35 years old on average. If your company intends to maximize the placement of a specific or line of products with an advergame, here are a few tips: do not be afraid, be daring and original, laugh at yourself, do not underestimate your audience!

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
04
Jan 2011
POSTED BY
POSTED IN web
DISCUSSION 0 Comments
TAGS

Chaque entreprise a besoin d’un laboratoire d’innovation

Marketing mesurable, marketing d’innovation, investir dans le marketing, appelez ça comme vous voulez, il reste que plus on parle aux « gens de marketing » et plus on se rend compte que la bonne vieille formule 20/80 fonctionne à merveille. On s’investit à 80% dans ce qu’on fait de mieux et on innove avec le 20% qui reste.

Le marketing d’innovation adhère parfaitement à cette thèse, en effet, toutes les nouvelles idées générées par le 20% d’innovation seront incluses dans le 80% et celles qui n’ont pas fonctionné, on y vit avec! Ce qui est primordial c’est de s’assurer que les résultats (positifs ou négatifs) soient mesurables. Pour survivre, nous devons tous essayer des nouvelles idées afin d’atteindre notre auditoire, notre marché.

Au lieu d’essayer de vendre sur une base aléatoire, de se battre pour des budgets de plus en plus restreints, nous devons continuer sur le boulevard de l’innovation, car c’est inspirant, c’est rafraîchissant et ça nous amène à écrire comme ça…

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
12
Dec 2010
POSTED BY
POSTED IN web
DISCUSSION 0 Comments
TAGS

Is web 3D the next Web 3.0?

The web has undergone continual evolution parallel to the advancements in technology: from the experiments on hypertext links dating back to the early 1990s, to flash websites integrating sound effects and animations at the onset of the new Millennium, up to the latest developments, which include video and social networks.

Today innovative companies like www.esimple.it bring to the web a whole new dimension through the fascinating and versatile world of 3D. One would say: 3D????? Nothing new! 3D modeling is a wide spread technique in design and rendering images. The real novelty is the 3D experience applied to the web. 3D has been mainly developed in the video games and cinematography world. Today, web 3D business applications are being developed in an innovative marketing context. Web 3D applications bring to life an intensive emotional experience otherwise unimaginable with traditional tools.

Many experts consider today web 3D as the next web 3.0. Users will be able to walk through structures and interact with other users (see a very simple example of a virtual walk through at www.geusatoprimamano.com) with virtual avatars. We will see virtual malls, virtual shows, cities, buildings and entire structures created with real life quality rendering of images. Add to that the 3D component and the first companies adopting theses web based platforms will gain on the WOW effect of users experience, thus attracting awareness, brand recognition and media attention!

I predict that the web 3D will be the next wave replacing the current static web world mainly composed of images, videos and text. What do you think?

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
08
Dec 2010
POSTED BY
POSTED IN web
DISCUSSION 0 Comments
TAGS